Good morning everyone and Happy New Year! Just thought i’d post a little blurb about an alarming “trend” I have seen in recent months. A few artists/bands have hooked up with some marketing firms, more like infomercial style marketing if you are looking for a definition. Anyway, I have been blasted with these ads for whatever reason on Facebook due to my young teenage demographic that I so lovingly belong to. I’m almost 40 going on almost 20, am I right? I have nothing against promoting art/music/products on social media and the web in general, I’ve done it myself for IVM and friends/labels do it for their bands all the time. What I take issue with is this infomercial style barrage of marketing where it sort of amounts to a gimmick. I am not about to attack any one artist (cough cough Manafest cough cough) or call people out for this brand of “hype” but I just wanted to gather everyone’s opinions on this. This does not amount to DIY ethics nor does it promote open and honest dialogue with fans. You can’t “buy” fans or followers on social media. You can “promote” your brand (do we call it that?) and share what you do with people who may have never heard about it but we don’t go beyond that and say “Check out IVM for $49.99 but if you act now we will DOUBLE your offer for same price of $49.99 (you pay shipping and handling). You’ve heard it all before on TV and Radio so let’s leave it out of music. See below for examples of what I’m talking about.