Today's Thoughts on Marketing and Social Media by Brandon Jones

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Good morning everyone and Happy New Year! Just thought i’d post a little blurb about an alarming “trend” I have seen in recent months. A few artists/bands have hooked up with some marketing firms, more like infomercial style marketing if you are looking for a definition. Anyway, I have been blasted with these ads for whatever reason on Facebook due to my young teenage demographic that I so lovingly belong to. I’m almost 40 going on almost 20, am I right? I have nothing against promoting art/music/products on social media and the web in general, I’ve done it myself for IVM and friends/labels do it for their bands all the time. What I take issue with is this infomercial style barrage of marketing where it sort of amounts to a gimmick. I am not about to attack any one artist (cough cough Manafest cough cough) or call people out for this brand of “hype” but I just wanted to gather everyone’s opinions on this. This does not amount to DIY ethics nor does it promote open and honest dialogue with fans. You can’t “buy” fans or followers on social media. You can “promote” your brand (do we call it that?) and share what you do with people who may have never heard about it but we don’t go beyond that and say “Check out IVM for $49.99 but if you act now we will DOUBLE your offer for same price of $49.99 (you pay shipping and handling). You’ve heard it all before on TV and Radio so let’s leave it out of music. See below for examples of what I’m talking about.

How I Got 10,000 Fans In Under 10 Days

As a Once Struggling Musician I'm Now Using Facebook to Sell 20-30 CD's of My Album Every Day Using This Proven System I Personally Developed That Has Now Helped Hundreds of Other Artists Do the Same.It takes less then 30 minutes to setup and once it's going you can just watch the likes come in. �My students are blown away that it actually works and say "I never would of thought I’d have new fans that actually liked and even SHARED my music with their friends!�http://bit.ly/2yew8GiI failed music in school and never thought I'd tour 22 countries and sell hundreds of thousands of albums. I was super shy and introverted but I wanted to share my music with the world. After signing and getting ripped off by record labels I figured out I don't need a label>>>All I need is my fans and finally I learned how to market to them using this Facebook strategy. http://bit.ly/2yew8GiThe #1 thing holding me back from pursuing music as a full time career was fear. I was scared to quit my job but I was tired of coming into the office exhausted after playing a killer show the night before. So one day I took the leap of faith and for the last 15 years music has been my primary source of income. �Strategies like this Facebook Accelerator and how to get 10,000 real fans actually listening to my music has been a game changer so I wanted to share it with you.Wishing you nothing but success!I remember what it's like to be a struggling artist trying to get your music heard… …because I've been there I want to show you the way to being a successful artist and avoid the mistakes I made.Just promise to give me a shout out when you get your 10,000 fans!Chris/ManafestLearn more here: http://bit.ly/2yew8Gi

Posted by Manafest on Thursday, November 2, 2017

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8 Comments on "Today's Thoughts on Marketing and Social Media by Brandon Jones"

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Woa. This came aouta nower, brandog. Startin the new year off wit sum controversy, r we? Lol. Im on both sides of this issue, so i gues im “nutral”. I undastand yur point, howeva, i dont think i wuda wasted my time atakin a felow Christian who has been featured on this site in the past. I tend 2 b of the “dont hate the playa, hate the game” line of thinkin, wen it comes 2 this kinda thing. Ive enjoyd his last few albums, afta not expectin much, so wile this kinda thing is kinda cheezy/ lame, i wil… Read more »
Paul

Sounds like a church growth movement gimmick seen so often in pastor conferences. Pukie says I.

Kavin

The only thing I really feel about it is that it is a reflection of the art they are creating. Anyone that resorts to this behavior is someone I just don’t see myself ever listening to.

Frank Castle

I can’t even stand the musicians and artists who do nonsense like “leave a like if you agree” , “200 RT’s means the release of my new single” or “if I get 100 new followers by the end of the night, I’m releasing new music”. It’s just atrociously nauseating.

Chris S
You’re right on the money Brandon! You can’t buy fans and this kind of gimmicky advertising doesn’t get you real, authentic fans who support you. Manafast has a big following (if you look at Facebook page follows / likes), but only a very small proportion of them actually interact with him on social media. And that makes me wonder: how many of his fans actually regularly support him through buying music, merch & the like? I would hazard a guess and say it’s the same small proportion of fans who interact with him on social media. And for me personally,… Read more »

So this is for real and not one of those “Dude, my account got hacked!” Issues? If so, that’s really annoying and in my opinion lame. No artist should have to sink to desperate lows just to get fans. If you’re good, you’re good and people will hear about you without annoying gimmicks.

Chris S

Agreed Marco.

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