Shannon Quiggle (Facedown Records)

By Steve on November-23-2010 | Filed under watch.

Interview with Shannon Quiqqle, Director of Publicity at the Nik Software Silver Efex Pro 2 Mac (64-bit) there. family of labels (Facedown, Strike First, & Dreamt).

How long have you been doing publicity for Facedown Records?
I’ve been working for Facedown since the summer of 2005 when I started in the mailroom.  I came into the publicity position in 2006.

What all does your job entail?
I field press requests for all of our bands as well as pitching my own requests out to magazines, radio stations, newspapers, and digital media.

I write bios for our bands, maintain our Facebook and Twitter profiles, and send press releases for new signings, record releases and other important label news.

What do you find the most enjoyable part of publicity?
I really enjoy the satisfaction of having a pitch accepted by a publication and seeing our bands in print.  I also have nerd tendencies and really enjoy clerical work like filing and the finer points of publicity like proofreading bands’ interviews.

What is the most frustrating?
By far the most frustrating thing is seeing a really great album go unnoticed by the bigger publications.  It can be really disheartening to see a band put so much work into something just to have magazines pass right over it.

Do you prefer working with print publication or web publications or is there really no difference in your opinion?
I’m still really old school when it comes to media.  To me, having a band reviewed in a magazine like Rock Sound is superior to having the same review appear on a high profile metal blog.  I guess print just makes it seem more legitimate.  But I’ve definitely embraced the music blogs as well.  Online media is the future as well as the present, and who knows how much longer glossy music magazines will be around?

How involved do you get with finding new talent or artist development?
I’m not very involved with A&R at all.  The most I contribute is to pass along a band that hits my radar that I think would be a good fit for the label.

Is there anything about the publicity side of the music business that the normal fan/consumer does not know?
Sometimes I get the impression that people think publicist have a lot of power, that we can just muscle our way into all kinds of press for our bands.  The truth is there are thousands of publicists out there trying to do the same things for their own bands and it’s not all that easy to get a magazine to write a review, or pick up an interview for the bands you represent.  That’s why it’s so gratifying to see my bands in print.

Are you a fan of the metal/hardcore genres? Have they grown on you?
Honestly, not that much.  I have a moderate background in hardcore, nothing too in depth, but I’m learning more about the genres all the time and I have a lot of respect for the members of our bands.  They work really hard out on the road all the time, promoting their music and the label, and they’ve got really upstanding characters.  I’m proud to work with our bands.

Facedown Families has a great reputation as being a family of artists, what do you think makes it that way?
Our bands have contributed in a huge way to our label being thought of as a family.  Over the years our roster has included some very upstanding and ethical bands.  Not just people with whom we love to do business, but people with whom we also love to spend time and hangout.

Jason and Virginia Dunn have hosted many bands at their home for days on end.  They have also taken bands to the beach or to dinner just to spend time with them.  Our label is a family and every band that we bring on board is an extension of that family.  We are called to be joined together as brothers and sisters in Christ and to love and care for one another.  Romans 12:5 says “So we, though many, are one body in Christ, and individually members one of another.”  That’s why when we announce a new signing we always welcome them “to the family.”

Do you utilize the same promotional strategy for each artist or do artists rather have their own unique needs for promotion?
I follow the same basic schedule for sending out promos for all our bands.  Unless we have a band that is musically very different (My Epic, Abel, Thieves & Liars) I send promos for all albums to the same outlets and seek press from those outlets.

In working with other labels, it is pretty common to see labels outsource their publicity to outside firms.  How do you feel about that approach?
I think it’s a great idea for some labels and we’ve even used outside publicity companies on one or two of our past releases.  It’s a nice option to have if you’re a label that doesn’t have consecutive releases.  For us, releasing as many albums as we do each year, in house publicity works best.

For someone that might want to get into the music business in promotion or artist development, what advice do you have for them?
Be meticulous with your communication.  Writing skills, grammar, punctuation, capitalization, it all matters.  If you can communicate in a way that’s intelligent and straightforward then you already have a leg up on your competition.

What are you currently listening to?
My Epic Yet, M83, Yeasayer Odd Blood, and I’m really getting into old jazz and blues records lately thanks to my husband.

With having a husband famous for tattoo artistry and awesome album artwork, do you have your fair share of tattoos from Dave?
He’s not very keen on tattooing me.  I’ve asked a few times but he just doesn’t feel good about it.  It’s not all that terrible because I don’t want tattoos badly enough to go anywhere else anyway.  The fun thing is that I get to see pieces of Dave’s artwork that no one else ever gets to see, and I get to watch how his art develops as he works on album covers and merch designs.  I’m always blown away by his talent and skill.  I’m a very lucky woman.

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About the author Steve

Originally, from Albuquerque, NM but now I live in the Minneapolis area. I love Metal and Hardcore but I can tolerate pretty much anything. Albums I couldn't live without: Any Living Sacrifice album with Bruce on vocals, INXS - Kick, and AC/DC - Back in Black View all posts by Steve

11 Responses to 'Shannon Quiggle (Facedown Records)'

  1. sam30 says:

    She sounds like a really rad person.

  2. Economics Term Papers. says:

    Good interview. I’ve dealt with Shannon numerous times and she’s been super nice and professional about everything.

  3. Writing The Introduction Of A Dissertation. says:

    Yeah she is an awesome person

  4. haha, she’s married to Dave! i never put that together (yes i’m slow) but that is awesome, love his work!

    very interesting interview, fun to read and good questions!

  5. Dissertation In English. says:

    yeah I think it is intersting to hear about the business side of the music biz

  6. schlottermann says:

    Great interview, Steve.

    I agree with Shannon about the magazine articles. I think they are more exciting to look through than a blog, especially when you see your favorite bands. There’s nothing surprising on the web anymore. I always loved the music magazines in the late 90’s.

    “Writing skills, grammar, punctuation, capitalization, it all matters”. I guess future publicity people will need to stop using internet language, and start spelling things out. Good.

  7. Making A Resume Online visit. says:

    um, i think me and her are the same person haha. LOVE this interview, Steve. Thanks so much for posting. A lot of great information. Shannon is awesome by the way – when I’ve talked to her via email she’s always quick to reply and extremely helpful.

  8. I still love reading music mags too. I use to have an Alt Press subscription then I let it run out. Lately it’s been only two mags I get at the house Relevant and HM. I used to be big into Skratch, AMP, Alt Press, Revolver, and all those other mags. Some of them were a little biased so I got sick of reading their reviews. Even though IVM is a part time hobby for most of us here, I hope that we have some sort of legitimacy among readers and bands. Many of us pour hours of hard work and dedication into making this website what it is today and I hope people notice that about us. I think some “blogs” get a bum rap from people as being illegitimate news sources but hopefully people see that IVM rises above that. Anyway, this was a good interview and thanks for posting, Steve.

    • schlottermann says:

      Oh man Brandon. I just realized that what I wrote above was kind of insulting. I didn’t mean it that way. I love browsing through IVM. It’s not just another blog. I get so much useful information here. Not to mention the amazing free downloads. That’s one thing a magazine can’t offer.

      So I hope no offense was taken.

    • I didn’t read anything insulting so no worries there. I think I like the balance of having print and web based zines. I like a little of each and I still subscribe to a healthy dose of print mags (thank you schools!): Entertainment Weekly, HM, Relevant, Motor Trend, etc. I’ll probably get Alt Press again maybe for Christmas.

  9. Chris says:

    Yeah, I find the content here to be equal or better than any magazine I could buy in stores.

    The new media age is pushing out magazines and it’s for the better. Now, Steve, did you tell Shannon you think Solid State is better?

    Until No Innocent Victim and Jesus Wept are retired, it is still handily Facedown and its sub-imprint. Come on. Messengers? The Rekoning? Saving Grace? Earth From Above? Let’s not forget the heroes that have broken up including The Deal and the undisputed victors, Seventh Star.

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